8 Keys to a Knock-Out Recruitment Marketing Strategy

A company's most important resource is not its technology platform, its marketing tools, or its IT infrastructure. Instead, the number one asset any company could ever have is a dedicated, hard-working, loyal workforce. Of course, that's only...

5 Strategies for Successful Car Dealership Marketing

Every day, people encounter car dealership commercials and other types of ads, but how many can you actually recall seeing? Car dealership ads are often very similar, to the point where they can seem to blend together. This is why if you want to ...

Planning for Change: How to Set Your 2021 Marketing Budget

Toward the end of every calendar year, businesses are likely to begin reflecting on the past twelve months. They review what worked and what didn't, and begin planning for the next year based on what they learned. 2020 brought certain surprises...

[VIDEO] Tips for Planning Your Marketing for the Next Calendar Year

As you prepare for another year in marketing, taking the right steps is extremely important. Watch this video to learn more.

How to Leverage Cyber Sales This Year

The weekend of Black Friday and Cyber Monday is always one of the biggest events of the year in terms of retail shopping. This is true of both in-store and online sales. In fact, research indicates that Black Friday online sales in the United...

6 Tips for a Successful Holiday Marketing Strategy

The holiday season is fast approaching, and for many, it’s a time to be with loved ones while for others it represents a fresh start. After spending so much time away from family, this year’s celebrations will be a needed departure from the...

What is Your Customers’ Buyer’s Journey?

Getting and maintaining customers is the goal of essentially every marketing campaign.  How do you get them interested in your products or services?  When are they ready to buy? What message should I be putting into the market place to really...

Attention Home Improvement Businesses -- Stand Out Among the Competition With These 4 Tips

Home repair businesses are attracting a lot more customers than usual in the COVID-19 affected world.  It would seem that increased stress on personal finances would drive customers away from seeking to do renovations and repairs but that simply...

Utilizing eCommerce for Your Business: What You Need to Know

It should come as no surprise that eCommerce has grown into one of the most important business models in existence over the past several decades. After all, the majority of the world's population is plugged into the Internet — and now, in the...

Top 4 Creative Ways to Market Your Childcare Center Right Now

In many parts of the country, schools have opened their doors to students while in other areas, the focus is primarily on distance learning.  In both cases, many people are looking for the best caregiving option for their children.  What better...