Why Meredith Atlanta Is a Unique Option for Your Advertising Plan

Meredith Atlanta is an industry leader in television, digital, and print: a winning combination that can allow our partners to expand their available resources and increase their ability to successfully market their business. We have a large...

How Do I Measure Branding?

Brand awareness is the overall level of familiarity that consumers have with your brand, and understanding that awareness is a great way to tell if your marketing efforts are effective. When making the decision to buy, does your brand rise to the...

How Long Should You Run A Marketing Campaign?

Have you ever wondered if there is a magic formula for determining the perfect length of time to run a marketing campaign? Before you consider how long you would like your campaign to last, take some time to identify specific goals that you would...

Keeping Your Business Safe: How to Change Your Creative Accordingly

As businesses have begun to reopen in Georgia and more prepare to do so, it’s important that you take precautions to ensure the safety of your employees and patrons. State and local municipalities are asking businesses to follow new, CDC...

5 Industries That Are Adapting Their Marketing to Help Customers During the Crisis

Many industries are directly tailoring their messaging to provide support to their customers, throughout COVID-19 related closures and as they begin to reopen. Your customers are a vital part of your business, and it’s important to adapt your...

Local Businesses and COVID-19: Tips for Reaching the Community During this Time

Local businesses are increasingly important to the community, especially right now. Not only do local businesses provide services that members of the community may not be able to get elsewhere. Local businesses understand the specific needs of...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question - what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. They needed strategies that would help them continue to service customers while simultaneously protecting their interests, which is very close to what we’re experiencing now....

How to Advertise The Precautions Your Business is Taking During The Pandemic

Right now your customers need to know what steps you're taking to keep them and your employees safe. A local Georgia barbershop, for example, is choosing to keep its doors closed in spite of the opening plans across the state. Also, both Home...

How a Local Atlantan Is Paying It Forward

Volunteer distributing bags of food through the Gwinnett County Corps Drive-thru Food Pantry

Times are tough, but a local Metro Atlanta man is doing what he can to help those who need it most right now. Bruce Longino, a mechanical engineer,...