Preparing Your Store Ahead of Black Friday

The most recognizable sign that the holiday season is upon us isn’t turkeys or trees, it’s shopping. Accounting for billions of dollars in sales in just three days following Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday...

How to Use Digital to Strengthen Your TV Ad's Effectiveness

While individually effective, digital ads and tv commercials maximize their potential when you integrate the two strategies. Combining TV and digital advertising builds upon their strength and amplifies their effectiveness. Together, they can be...

4 Home Services You Can Keep Offering After the Pandemic

Home services have always been essential in everyday life, with most people connecting with brands when they need to, but the worldwide impact of COVID-19 has caused a major shift in the marketplace. As the pandemic continues, more people are...

Recruitment Tips to Bring in Top Talent

We’re currently in the midst of one of the largest shifts in the workforce, driven in part by the continuing pandemic. Atlanta's local economy has grown significantly over the past decade, in spite of many recent hurdles, and has a lot to offer...

How TV Helps You Advertise in an Online World

Over the decades, TV has developed into a deeply established realm of marketing. Today, TV advertising continues its success, especially when developed and launched alongside your online marketing. When combining traditional and digital...

Understanding Your Ads Metrics and Where They Overlap

Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re looking into what they buy or simply daily tasks. Truly understanding what those metrics indicate...

ATLernatives To Traditional Advertising

Traditional advertising is an incredibly successful means of marketing, but that doesn’t mean you shouldn’t still branch out. Here at Meredith Atlanta, we understand that you can take your advertising to the next level by combining your...

The Hazards of Topical Relevancy: Leaning into Current Events or Not?

Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and the issue, taking a stance can be highly beneficial for your brand — often increasing sales and...

Marketing Techniques You Can Keep After the Pandemic

When the COVID-19 pandemic broke out in March 2020, many business leaders were concerned about surviving the sudden changes. In retrospect, it certainly required a measure of ingenuity to keep things up and running. However, many businesses were...

How to Make Digital Marketing and Broadcast Work Together