Why Your Business Should Be Incorporating Cause Marketing

Imagine that you live in a town that is home to a large number of low-income families and you want to help. While there are probably many in need, it’s difficult to pinpoint individuals who have higher levels of distress, how to connect with them...

What is School Authority in Atlanta?

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep people updated about the latest changes in the school systems. School Authority covers temporary...

Top Things you Need to Know About the Sales Funnel

Marketing and the sales funnel go hand in hand. You really can’t have one without the other. We’ll take a deeper dive into the funnel and how to use it for your benefit, but first let's start with an  example of how they work together in tandem....

Marketing to Specific Generations 101

One of the most important elements of defining your target audience is age. Knowing what generation your ideal clients belong to can help you learn a great deal about them. The content they like to consume, where you can find them, and what...

5 Ways to Maximize Advertising in the Auto Industry

When it comes to dealership advertising, it can be hard to come up with something compelling and fresh each time you run an ad. Especially because every dealership out there is advertising its services in the same way. As a result, it is not only...

The Importance of Branding Your Business

Since the COVID-19 pandemic started its rapid spread in early March, the United States has been dealing with one event after another. Nevertheless, high-performing business organizations have continued to brand themselves throughout these crises,...

Surprise Squad: How Helping Others Helps You

One of the most important goals and key differentiators for any company is how it supports the community it serves. Giving back should be a significant driver in how and why you do business, and cause marketing allows you to do just that. Not...

What Kind of ROI to Expect from Advertising with A TV Station

Television has been a powerful advertising medium for many years. Since the first paid TV ad aired back in 1941, this marketing channel has reached millions of people, contributed to the rise and fall of several commercial empires, and shaped the...

How to Blend Your Digital and TV Marketing Campaigns

Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always use a second device as they're watching TV, providing greater opportunity for your target...

How to Prepare Your Business for Back to School

The back to school season is quickly approaching and for many businesses this is an incredibly hectic time. Parents and teachers are trying to decide what is most important for them to have as the year begins. While the nature of how people will...