5 Reasons Your Business Should be Using Digital Targeting

If you want to reach potential customers better, faster and more cost effectively, you’ll have to be a lot more deliberate about how you take your message to market.  Though there are times when a broad market, wide reach approach is best,...

How to Merge Your Digital Marketing Agency with a Media Partner

Digital marketing is a key component of any successful advertising strategy. After all, the Internet is many consumer’s "gateway" to new brands and business relationships.

Companies work with a digital marketing agency to maximize their...

How to Create a Clickable Banner Ad

Navigating the realm of digital marketing can often be confusing given the myriad of tactics to choose from. One tried and true option that is easy to implement are digital banner ads. Banner ads (sometimes referred to as digital display ads) are...

Broadcast vs. Cable -- What's the Difference and Why It Matters

The marketing reach of television has become incredibly strong over the years and remains so to this day. For example, the first quarter of 2019 TV reach in the United States among all adults aged 18+ was 90%. TV remains a powerful medium that...

The Truth Behind Impressions on OTT Services

One of the biggest challenges facing any business looking to reach consumers is connecting and engaging. One of the newest marketing tools that address this dilemma is OTT, and it's quickly becoming one of the most effective marketing channels...

Advertising Tips for Mortgage Brokers Looking to Grow Their Advertising ROI

As a mortgage broker, it's vital to your business that you keep your name top-of-mind for your consumers. In simple terms, top-of-mind awareness means that your name/brand will be the first one that they think of when in need of your services. At...

[VIDEO] Most Important KPI's to Measure Marketing ROI

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Marketing Campaigns and Elective Medical Centers -- 4 Ways to Perfectly Portray Your Practice

Medical practices often face challenges when advertising due to the many competitors in their industry and area. As a result, it can be challenging to stand out and find ways to differentiate your practice through your advertising. If you want to...

TV Awards Show Season is Marketing Gold: Top Ways For You to Benefit

The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s, the Grammys, or another awards show, people tend to get absorbed in watching their favorite...

Top 5 Blogs of 2020

2020 was the year of challenges, it's true. But here at Meredith Atlanta we wanted to reflect on the previous year and find something(s) to be proud of. We did exactly that and have compiled a list of our five top performing blogs of 2020 just...