Ready for Sports Marketing? High School Football is Coming Back!

High School football is coming back to Georgia this year starting with the 30th annual Corky Kell Classic kicking off in mid-August with games airing on the local Peachtree TVCorky Kell, as well as The Great Atlanta Bash, has drawn significant...

Why Video is Such a Great Marketing Tool

Video remains a highly efficient method of sharing information and enticing audiences of all types. It's also an incredibly versatile tool. High production value in TV commercials and online video is highly effective in establishing credibility,...

Case Study Highlight: Wild Animal Safari

Wild Animal Safari is a popular destination for Atlanta residents and visitors alike. With a more than 300 acre habitat, they offer animal lovers the chance to see 75 different wildlife species in their natural environment. Wild Animal Safari has

Why Your Business Should be Leveraging the Power of Television Advertising

Television has been around for many decades and has firmly established itself as an incredibly successful and impactful advertising medium throughout the world. The United States alone in 2020 had its TV ad spend to reach $60 billion. TV...

The Top Industries for Marketing to Baby Boomers

Although Millennials may have surpassed Baby Boomers in population, they still don’t have the spending power that Baby Boomers possess. Baby Boomers, who are between the ages of 57 and 75 years old, make up 71.6 million people in the U.S., while...

How to Incorporate Lifestyle Marketing into Your Marketing Strategy

Lifestyle marketing isn’t limited solely to lifestyle brands. It’s an effective tool to boost a non-lifestyle brand, and you can still benefit from these strategies without establishing your brand as a lifestyle brand. It can be an invaluable...

OTT Tips for Small Businesses to see Maximum ROI

As advertisers seek more efficient ways to connect with audiences, more are turning to over-the-top (OTT) advertising because of its many benefits. One of those key benefits is its ability to increase access to audiences through targeted metrics....

Integrating Social Media Marketing and TV Advertising

TV advertising has long been a traditional medium to grow brand awareness and drive consumer interest in a company, product, or service. However, just because it's traditional doesn't mean it no longer works. TV remains one of the best ways to...

Tips for Building a Top Notch Social Media Strategy

Social media has become a primary method for modern companies in marketing their business. It is cost-effective, extremely popular, and an exceptional tool for engaging your consumer base and increasing brand awareness in general. In fact, one...

Why You Need To Invest In Building Your Brand

The term "brand" has become extremely popular in the marketing industry over the last several decades. There's a good reason for this: a company's brand image and reputation play key roles in ongoing business growth. Your brand may even play a...