The holidays are just around the corner and this year celebrating with friends and family will be in high demand. With most still social distancing and unable to be close to loved ones, everyone will be looking for something to collectively connect with to celebrate this year. What better way to come together than through the time-honored tradition of cooking, baking and crafting? With this in mind, Meredith Broadcasting is leveraging their world-renowned magazine brands to bring distant families closer together with all new television specials just for the holidays! Your company can become a part of this new tradition by associating your business with three powerhouse brands that are known and trusted across the country; Southern Living, Better Homes and Gardens and All Recipes.
Southern Living highlights the best of deep south society and attitude by sharing authentic experiences and celebrating its beauty and culture. The magazine has become one of the biggest lifestyle brands in the country, and features everything from home and garden to travel and food. Partnering with Southern living provides a great opportunity to expand the reach of your business.
Carrying on the rich traditions of the magazine, The Southern Living show was launched in 2020. The show captures the heart of a region with original food and cultural traditions and has been embraced in millions of homes. Patrick McCreery, Meredith Local Media Group President, said, “During fall 2019, The Southern Living Show holiday specials reached nearly 610,000 households and more than 1.1 million viewers. I’m optimistic about the launch of the show’s regular season across all of our local markets. We’re pleased to provide content that’s not only entertaining, but also informative and actionable.” To learn more about the segments, check out the video below.
This holiday season consider getting your business involved with the Southern Living show. Along with the shows four original episodes aired in 2019, Ivy Odom will be hosting three all new Holiday themed installments this year providing a great opportunity to align your business with a powerful brand and reap the benefits of its loyal consumers.
For nearly 100 years Better Homes & Gardens has delivered to homes monthly the best in cooking, gardening, crafts and healthy living. It is in the top 5 best selling magazines in the United States making it a natural fit to boost your brand this holiday season.
With brand extensions in real estate, lifestyle products and cookbooks, it was a no brainer to bring the sensibilities of the magazine to TV for the 2020 holiday season. This year, Better Homes & Gardens will be tempting our viewers’ sweet tooth by hosting The Ultimate Christmas Cookie Exchange. Whether you're a Cookie Artist, a Spirited Baker, or just looking for some sweet-treat ideas, you are going to love these recipes that come straight out of the Better Homes and Gardens Test Kitchen! Hosted by Senior Editor Jan Miller and Culinary Specialist Sammy Mila, this holiday special is a rare opportunity to associate your business with a brand that’s been loved and trusted for generations.
Allrecipes is the original and largest food networking brand created by cooks for cooks. Boasting nearly 10 million readers and 60 million unique site visitors, it’s hands down the world’s #1 food brand. Built on sharing home recipes in a social space, this one-of-a-kind community inspires home cooking and celebrates foods from across the globe.
For the first time, Allrecipes is cooking up something truly memorable this December: a 30 minute holiday special that will bring viewers impressive appetizers, main dishes, and cheery cocktails just in time for at-home celebrations. Hosted by Carole Sullivan, Allrecipes Make It Merry is guaranteed to satisfy all appetites. Placing your brand alongside ours will give your business the boost it needs to attract customers and grow market share this Holiday Season.
How you can get involved
Southern Living, Better Homes & Gardens and Allrecipes. Three household names with the reach and influence to touch millions of readers across the country. With local, television activations in the form of holiday special programming, you can associate your business with these legendary brands, and reap the benefits from the strength and loyalty of their followers. Consider this your invitation to join in for an unforgettable holiday season filled with heart and tradition! Contact our team for more information on how you can get involved.