Marketing Trend Predictions for 2022

Dennis Izzard

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November 8, 2021 at 11:10 AM

Marketing Trend Predictions for 2022
 
2021 continued the trend of tumultuousness brought about by the pandemic, affecting people globally with many more ups and downs for businesses. Despite the whiplash effect, business owners have adapted and adjusted to the changing times.  

Now, it's time to focus on which changes marketers may need to make in 2022. How will advertising shift? What new opportunities will arise? Let's discuss four marketing trends that we'll see more of in 2022. 

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Advertising Will Need to Be More Cohesive 

It's more important than ever that businesses distribute content aligned across all platforms and marketing channels. There are several reasons why a cohesive, unified approach to advertising is so crucial. For example: 

  • A cohesive marketing strategy makes it easier for consumers to recognize your brand. 
  • Content that is consistent across all platforms helps to establish and enhance your credibility as an ever-present, trusted brand. 
  • Market saturation is more prevalent than it used to be, but a consolidated approach to advertising will help your brand stand out from the competition. 

Expect to see the importance of marketing cohesion highlighted more clearly than ever before in 2022.  

Events Will Have Online and In-Person Components  

Screen Shot 2021-09-24 at 10.31.22 AMThe COVID-19 pandemic has shifted our perception of in-person events, likely forever. It's doubtful that the switch to online events via video-conferencing tools will ever completely disappear. Instead, expect to see more live events with an online component for those in the audience who have ongoing pandemic concerns or prefer the virtual option for time management or travel reasons. 

Many businesses have already learned how to host online events without any major snags, and the advantages of this option are impossible to deny. Whether it's out of regard for health and safety or because of travel restrictions and time constraints, hybrid events will only become more popular in 2022. 

Nonprofit Partnerships Will Make More of an Impact 

It's no secret that younger audiences respond better to brands that positively impact the community compared to brands that are not well-known for their efforts to improve people's lives. Consumers view community-oriented businesses as more trustworthy and a better fit for their personal values. 

Not only will nonprofits and charitable organizations continue to positively contribute to the world, they will play a significant role in business-customer relationships. When you support causes relevant to your target audience, you'll ingratiate yourself with consumers and strengthen their desire to support your company with continued commerce. At the same time, you'll make it easier for them to align their identity with your mission and values, which will lead to increased loyalty and advocacy in the years to come. 

Local Influencers Will Increase in Importance 

Screen Shot 2021-09-16 at 9.17.19 AMIt's no surprise that influencers exert a significant pull in the marketing world. After all, their ability to inspire consumers (such as purchasing from a specific brand) is part of their name! Of course, many companies partner with influencers that have a significant reach throughout the nation or world, with millions of devoted followers. However, expect to see local and micro-influencers play a more prominent role in marketing plans in 2022.  

Influencers who understand the interests and concerns of local communities and know how to talk to the people living in them can be an invaluable resource for companies that want to expand their reach. Once you identify influencers that speak to your target audience, consider sponsoring them. You could also offer them commissions from sales if they market your products on videos or social media posts.  

Consumers tend to trust the influencers they follow, and this trend isn't going anywhere in 2022. If you can leverage that trust to direct them to your business, then you'll no doubt see exceptional results from your efforts. 

Navigating the Marketing Trends for 2022 and Beyond 

While the trends discussed above do not form a comprehensive list by any means, you can count on seeing them in the marketing world in 2022. If you haven't incorporated these trends into your marketing plan yet, consider doing so. You don't want to fall behind the competition and lose business as a result. 

On the other hand, maybe you've already examined these trends and are actively looking to leverage them for business growth. If so, then working with an experienced media partner may be the solution you need. A team of marketing experts can help you navigate the changes that 2022 will bring and keep your business up to date on the latest and most essential advertising tactics.  

By keeping up with current marketing trends and anticipating future ones, you'll experience phenomenal business growth for years to come. 

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