Recruitment Tips to Bring in Top Talent

We’re currently in the midst of one of the largest shifts in the workforce, driven in part by the continuing pandemic. Atlanta's local economy has grown significantly over the past decade, in spite of many recent hurdles, and has a lot to offer...

How TV Helps You Advertise in an Online World

Over the decades, TV has developed into a deeply established realm of marketing. Today, TV advertising continues its success, especially when developed and launched alongside your online marketing. When combining traditional and digital...

Understanding Your Ads Metrics and Where They Overlap

Connecting with your audience requires deeply understanding them. Collecting data on their habits and lifestyle helps significantly, whether you’re looking into what they buy or simply daily tasks. Truly understanding what those metrics indicate...

ATLernatives To Traditional Advertising

Traditional advertising is an incredibly successful means of marketing, but that doesn’t mean you shouldn’t still branch out. Here at Meredith Atlanta, we understand that you can take your advertising to the next level by combining your...

The Hazards of Topical Relevancy: Leaning into Current Events or Not?

Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and the issue, taking a stance can be highly beneficial for your brand — often increasing sales and...

Marketing Techniques You Can Keep After the Pandemic

When the COVID-19 pandemic broke out in March 2020, many business leaders were concerned about surviving the sudden changes. In retrospect, it certainly required a measure of ingenuity to keep things up and running. However, many businesses were...

How to Make Digital Marketing and Broadcast Work Together

Using Sports Marketing to Its Full Extent

 If you want to maximize exposure and connect with audiences, sports marketing gives you access to a loyal following during times when they're most likely to view your ads. By marketing through the promotion of sports, people will associate your...

Marketing ROI Crash Course

Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re getting for your ad spend and is crucial in your business growth. To help you get started, we here at...

How a Media Company Can Enhance Your Already Successful Marketing Plan

If you operate a successful business, odds are you've already invested quite a bit of time and resources into your marketing plan. After all, the reality is that it's hard for any business to remain profitable, much less grow, without a solid...