Local Businesses and COVID-19: Tips for Reaching the Community During this Time

Local businesses are increasingly important to the community, especially right now. Not only do local businesses provide services that members of the community may not be able to get elsewhere. Local businesses understand the specific needs of...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question - what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. They needed strategies that would help them continue to service customers while simultaneously protecting their interests, which is very close to what we’re experiencing now....

How to Advertise The Precautions Your Business is Taking During The Pandemic

Right now your customers need to know what steps you're taking to keep them and your employees safe. A local Georgia barbershop, for example, is choosing to keep its doors closed in spite of the opening plans across the state. Also, both Home...

How a Local Atlantan Is Paying It Forward

Volunteer distributing bags of food through the Gwinnett County Corps Drive-thru Food Pantry

Times are tough, but a local Metro Atlanta man is doing what he can to help those who need it most right now. Bruce Longino, a mechanical engineer,...

An Inside Look: The Role Local TV Plays During a Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

TV Viewership Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

To Advertise or Not to Advertise? Your Questions Answered During COVID-19

Many businesses are adapting fast to meet the new needs of their customers. Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...