We’re currently in the midst of one of the largest shifts in the workforce, driven in part by the continuing pandemic. Atlanta's local economy has grown significantly over the past decade, in spite of many recent hurdles, and has a lot to offer workers as they seek new employment, especially in manufacturing and trucking.
As you seek to attract top talent in the Atlanta area, it's essential to make sure your TV advertising and recruitment efforts appeal to your audiences. Here are some recruitment tips to help you get the most from your campaigns and attract top talent.
Make a TV Commercial
To attract top talent, you can create a professional TV commercial that highlights your workplace and staff. That alerts prospective employees that you're hiring and informs them about who you are. You can use it to demonstrate how your company operates and with whom they'll work. You can show what your manufacturing facilities look like, such as what machinery you work with, what you make, and the people behind the equipment.
It's essential to emphasize your employees' voices, as new recruits will trust the staff more than those in leadership positions. People will react best to testimony from those who look and speak like they do. Likewise, they're more inclined to trust the word of an employee imparting information about you. Aside from workplace culture, salary and pay are especially effective selling points for workers in the restaurant, trucking, and manufacturing industries. Around 67% of job-seekers look for information about wages when researching companies or viewing ads.
Emphasize Your Company Culture
Don't underestimate the power of healthy company culture in attracting and retaining talent. Good company culture has been shown to significantly improve bottom lines. Companies with strong cultures experience around a 4x increase in revenue than those of weaker cultures. That's because a more positive work culture has a better work output because higher morale makes employees more productive. You want your workers to be happy while working for you. Otherwise, it will cost you more in the long term.
When establishing strong company culture, show that your business enacts your mission statement, and tailor your messaging to the type of person who will be a good fit at your organization. Many people seeking truck driving jobs will appreciate benefits such as freedom and the ability to set their own hours. Instilling this sense of trust and goodwill makes better performing employees.
Potential employees will want to know that the work is rewarding beyond pay alone. Showcase your company’s healthy work environment and your dedication to a work-life balance shows that you value your employees and their experience with you. These simple actions will give you the best chance at attracting top talent. Another appealing benefit is minimal costs to get started where four-year degrees aren't necessary. While truck driving requires training and a CDL, a restaurant could emphasize that no experience is necessary to get started. Offering a high-paying job that trains on site is a huge perk and allows people to quickly enter the workforce and earn good wages.
Don't Neglect A Digital Campaign
In addition to TV commercials, you can harness the power of digital marketing to fully empower your efforts. With digital marketing and TV broadcasting combined, you can benefit from the best of both worlds and connect with audiences on all platforms.
Digital advertising can help target potential candidates better, ensuring more quality leads. That is especially true if you only seek contact information instead of requiring people to fill out a complete form. In your digital ads, you can include more details that a TV commercial may not be able to cover, such as more in-depth information about competitive pay and other perks. For instance, you can use digital ads to specifically highlight the freedoms employees enjoy at a trucking job while running a concurrent TV ad about pay rates. Using both TV and digital ads together lets you cover more ground than you would when using either platform on its own.
If you want to get the best results from your digital marketing campaigns, you should let them run for approximately 90 days. Then, based on how your ads perform in these periods, you can make any necessary changes to improve them. Over time, you'll be able to optimize and perfect them to drive the best possible results. The last thing you want to do is cut a campaign short before it has time to gain traction, or you won't be able to gauge its actual performance.
Connect with Both Prospective and Existing Employees with Recruitment Ads
With more people seeking jobs today, it's important for businesses to stay on top of their advertising, particularly in the blue-collar industries. If you can use both TV and digital marketing to highlight the benefits you offer new employees, you'll be able to drive engagement and applications. High-quality ads can attract the top talent you want to bring onboard more effectively and using TV and digital together will ensure you maximize your reach. As you connect with more audiences through TV and digital media, you'll also build brand recognition so that already-employed people will keep you in mind as a better alternative while weighing their employment options.
In addition to reaching new potential employees, your recruitment ads can create a stronger company culture by reminding existing staff why you're a quality workplace. Ultimately, there are many advantages of using professional recruitment ad campaigns to boost your business today.