Why You Need To Invest In Building Your Brand

The term "brand" has become extremely popular in the marketing industry over the last several decades. There's a good reason for this: a company's brand image and reputation play key roles in ongoing business growth. Your brand may even play a...

The Importance of Branding Your Business

Since the COVID-19 pandemic started its rapid spread in early March, the United States has been dealing with one event after another. Nevertheless, high-performing business organizations have continued to brand themselves throughout these crises,...

The Difference Between Branding and Call-to-Action Campaigns

Far too many companies execute advertising campaigns via a "shotgun approach." In other words, they indiscriminately spread their message to anyone and everyone, using whatever marketing tools they have at their disposal. However, one of the...

How Do I Measure Branding?

Brand awareness is the overall level of familiarity that consumers have with your brand, and understanding that awareness is a great way to tell if your marketing efforts are effective. When making the decision to buy, does your brand rise to the...