The Hazards of Topical Relevancy: Leaning into Current Events or Not?

Many businesses maintain neutrality towards making social statements but taking a stance on current events might help. Depending on the company and the issue, taking a stance can be highly beneficial for your brand — often increasing sales and...

Why Your Business Should Be Incorporating Cause Marketing

Imagine that you live in a town that is home to a large number of low-income families and you want to help. While there are probably many in need, it’s difficult to pinpoint individuals who have higher levels of distress, how to connect with them...

What is School Authority in Atlanta?

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep people updated about the latest changes in the school systems. School Authority covers temporary...

Surprise Squad: How Helping Others Helps You

One of the most important goals and key differentiators for any company is how it supports the community it serves. Giving back should be a significant driver in how and why you do business, and cause marketing allows you to do just that. Not...

Local Businesses and COVID-19: Tips for Reaching the Community During this Time

Local businesses are increasingly important to the community, especially right now. Not only do local businesses provide services that members of the community may not be able to get elsewhere. Local businesses understand the specific needs of...

How a Local Atlantan Is Paying It Forward

Volunteer distributing bags of food through the Gwinnett County Corps Drive-thru Food Pantry

Times are tough, but a local Metro Atlanta man is doing what he can to help those who need it most right now. Bruce Longino, a mechanical engineer,...