The Difference Between Branding and Call-to-Action Campaigns

Far too many companies execute advertising campaigns via a "shotgun approach." In other words, they indiscriminately spread their message to anyone and everyone, using whatever marketing tools they have at their disposal. However, one of the...

TV Viewership Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

How to Determine The Best Type of Creative for Your Advertising Goals

Are you planning your next advertising campaign but aren't sure what type of creative to use? Digital, audio, and video advertising all have their benefits, but each type may be better suited for some marketing campaigns than others. Thinking...