How to Create a Successful Multi-Platform Marketing Campaign

Although a single marketing channel can be key in attracting your target audience and driving sales, a multi-channel marketing strategy helps expand your reach while heightening your other channels. Another added bonus is that people...

5 Reasons Your Business Should be Using Digital Targeting

If you want to reach potential customers better, faster and more cost effectively, you’ll have to be a lot more deliberate about how you take your message to market.  Though there are times when a broad market, wide reach approach is best,...

How to Merge Your Digital Marketing Agency with a Media Partner

Digital marketing is a key component of any successful advertising strategy. After all, the Internet is many consumer’s "gateway" to new brands and business relationships.

Companies work with a digital marketing agency to maximize their...

How to Create a Clickable Banner Ad

Navigating the realm of digital marketing can often be confusing given the myriad of tactics to choose from. One tried and true option that is easy to implement are digital banner ads. Banner ads (sometimes referred to as digital display ads) are...

TV Awards Show Season is Marketing Gold: Top Ways For You to Benefit

The TV awards show season is typically a time of year when many people watch TV and are also highly active on social media. Whether it's the Tony’s, the Grammys, or another awards show, people tend to get absorbed in watching their favorite...

Why You Should Implement Digital Targeting

Savvy business owners understand that digital marketing efforts will only be successful if they reach the right people at the right time. For instance, ads from a car dealership will be much less effective on consumers that just bought a car...

Marketing to Specific Generations 101

One of the most important elements of defining your target audience is age. Knowing what generation your ideal clients belong to can help you learn a great deal about them. The content they like to consume, where you can find them, and what...

How to Blend Your Digital and TV Marketing Campaigns

Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always use a second device as they're watching TV, providing greater opportunity for your target...

Why It's Important to Integrate Your Digital and TV Marketing

With the ever changing landscape of media distribution, people are constantly finding new ways to get their favorite content.  That’s why it’s important to reach them where they are, and on every platform they use to consume content. Integrated...

Why You Should Buy Digital Marketing Assets From a TV Station

Many people don’t think about buying their digital assets from a television station. In reality, however, turning to a TV station for digital marketing assets can have a number of important advantages for businesses. Working with a television...