Marketing to Specific Generations 101

One of the most important elements of defining your target audience is age. Knowing what generation your ideal clients belong to can help you learn a great deal about them. The content they like to consume, where you can find them, and what...

How to Blend Your Digital and TV Marketing Campaigns

Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always use a second device as they're watching TV, providing greater opportunity for your target...

Why It's Important to Integrate Your Digital and TV Marketing

With the ever changing landscape of media distribution, people are constantly finding new ways to get their favorite content.  That’s why it’s important to reach them where they are, and on every platform they use to consume content. Integrated...

The Difference Between Branding and Call-to-Action Campaigns

Far too many companies execute advertising campaigns via a "shotgun approach." In other words, they indiscriminately spread their message to anyone and everyone, using whatever marketing tools they have at their disposal. However, one of the...

Why You Should Buy Digital Marketing Assets From a TV Station

Many people don’t think about buying their digital assets from a television station. In reality, however, turning to a TV station for digital marketing assets can have a number of important advantages for businesses. Working with a television...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Marketing During an Economic Downturn

Why it’s critical to stay connected to your customers during COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees and...

What Makes Someone Want to Click on Your Banner Ad

Banner ads can be an effective tool for getting the word out about your company or promotion while your potential customers are surfing the web. Well-designed online ads work alongside other types of advertisements to reach the largest audience...

You're Going To Need To Advertise Eventually -- Why Wait?

Advertising is no longer limited to weekly sales flyers and newspaper ads. Instead, successful advertising is an ongoing process that keeps brands in touch with their customers. Personalized online advertisements can help keep customers in...