Why All Impressions are Not the Same

Regardless of the quality of your product, people won’t buy it if they’re not aware of it. Launching relevant, engaging ad campaigns is a crucial component of success since it’s the vehicle you use to inform customers of your offerings. You can...

Translating Your Marketing Data

Marketing is challenging, especially when it comes to data. After all the effort of obtaining and compiling your data, the last thing you want is to get tripped up figuring out what it all means. To help you achieve a smoother advertising...

Attuning To Any Season

Holidays got you down? With all the stress of getting things in order around the holidays, it’s crucial to make sure your marketing is in tip-top shape. We’ve compiled a list of seasonal marketing guides, so that whether your business benefits...

Marketing ROI Crash Course

Marketing is a game of guess and check, but keeping track of your successes helps tip the scales in your favor. ROI shows you the return you’re getting for your ad spend and is crucial in your business growth. To help you get started, we here at...

How a Media Company Can Enhance Your Already Successful Marketing Plan

If you operate a successful business, odds are you've already invested quite a bit of time and resources into your marketing plan. After all, the reality is that it's hard for any business to remain profitable, much less grow, without a solid...

5 Secrets to Successfully Measuring Your Marketing ROI

Building a great marketing campaign relies on more than increased engagement and conversions alone. You also need to take it a step further and interpret your conversion rates and return on investment (ROI) for each element of your various...

Advertising Tips for Mortgage Brokers Looking to Grow Their Advertising ROI

As a mortgage broker, it's vital to your business that you keep your name top-of-mind for your consumers. In simple terms, top-of-mind awareness means that your name/brand will be the first one that they think of when in need of your services. At...

[VIDEO] Most Important KPI's to Measure Marketing ROI

If you own or operate a business you know that effective marketing is the number one way to grow. But how do you know if the marketing campaign you ran was successful? You won't be able to determine how successful your marketing campaigns are...

Top Things you Need to Know About the Sales Funnel

Marketing and the sales funnel go hand in hand. You really can’t have one without the other. We’ll take a deeper dive into the funnel and how to use it for your benefit, but first let's start with an  example of how they work together in tandem....

What Kind of ROI to Expect from Advertising with A TV Station

Television has been a powerful advertising medium for many years. Since the first paid TV ad aired back in 1941, this marketing channel has reached millions of people, contributed to the rise and fall of several commercial empires, and shaped the...