5 Secrets to Successfully Measuring Your Marketing ROI

Building a great marketing campaign relies on more than increased engagement and conversions alone. You also need to take it a step further and interpret your conversion rates and return on investment (ROI) for each element of your various...

Advertising Tips for Mortgage Brokers Looking to Grow Their Advertising ROI

As a mortgage broker, it's vital to your business that you keep your name top-of-mind for your consumers. In simple terms, top-of-mind awareness means that your name/brand will be the first one that they think of when in need of your services. At...

[VIDEO] Most Important KPI's to Measure Marketing ROI

If you own or operate a business you know that effective marketing is the number one way to grow. But how do you know if the marketing campaign you ran was successful? You won't be able to determine how successful your marketing campaigns are...

Top Things you Need to Know About the Sales Funnel

Marketing and the sales funnel go hand in hand. You really can’t have one without the other. We’ll take a deeper dive into the funnel and how to use it for your benefit, but first let's start with an  example of how they work together in tandem....

What Kind of ROI to Expect from Advertising with A TV Station

Television has been a powerful advertising medium for many years. Since the first paid TV ad aired back in 1941, this marketing channel has reached millions of people, contributed to the rise and fall of several commercial empires, and shaped the...

7 Ways to Determine if Your Campaign Was Successful

Are you questioning the success of your latest marketing campaign? Successful campaigns boost sales, establish strong brand position or help grow market share, and there are a variety of behind-the-scenes statistics that may indicate that your...