Top Things you Need to Know About the Sales Funnel

Marketing and the sales funnel go hand in hand. You really can’t have one without the other. We’ll take a deeper dive into the funnel and how to use it for your benefit, but first let's start with an  example of how they work together in tandem....

The Importance of Branding Your Business

Since the COVID-19 pandemic started its rapid spread in early March, the United States has been dealing with one event after another. Nevertheless, high-performing business organizations have continued to brand themselves throughout these crises,...

What Kind of ROI to Expect from Advertising with A TV Station

Television has been a powerful advertising medium for many years. Since the first paid TV ad aired back in 1941, this marketing channel has reached millions of people, contributed to the rise and fall of several commercial empires, and shaped the...

Benefits of OTT Advertising

In today's marketing landscape, it's not enough to rely solely on traditional TV advertising. If you want the best results from your campaigns, it may be best to integrate broadcast television ads with digital advertising mediums. One of the best...

How Do I Measure Branding?

Brand awareness is the overall level of familiarity that consumers have with your brand, and understanding that awareness is a great way to tell if your marketing efforts are effective. When making the decision to buy, does your brand rise to the...

What Makes Someone Want to Click on Your Banner Ad

Banner ads can be an effective tool for getting the word out about your company or promotion while your potential customers are surfing the web. Well-designed online ads work alongside other types of advertisements to reach the largest audience...

7 Ways to Determine if Your Campaign Was Successful

Are you questioning the success of your latest marketing campaign? Successful campaigns boost sales, establish strong brand position or help grow market share, and there are a variety of behind-the-scenes statistics that may indicate that your...

How to Determine The Best Type of Creative for Your Advertising Goals

Are you planning your next advertising campaign but aren't sure what type of creative to use? Digital, audio, and video advertising all have their benefits, but each type may be better suited for some marketing campaigns than others. Thinking...