Planning for Change: How to Set Your 2021 Marketing Budget

Toward the end of every calendar year, businesses are likely to begin reflecting on the past twelve months. They review what worked and what didn't, and begin planning for the next year based on what they learned. 2020 brought certain surprises...

[VIDEO] Tips for Planning Your Marketing for the Next Calendar Year

As you prepare for another year in marketing, taking the right steps is extremely important. Watch this video to learn more.

What is Your Customers’ Buyer’s Journey?

Getting and maintaining customers is the goal of essentially every marketing campaign.  How do you get them interested in your products or services?  When are they ready to buy? What message should I be putting into the market place to really...

Top Things you Need to Know About the Sales Funnel

Marketing and the sales funnel go hand in hand. You really can’t have one without the other. We’ll take a deeper dive into the funnel and how to use it for your benefit, but first let's start with an  example of how they work together in tandem....

How to Blend Your Digital and TV Marketing Campaigns

Right now, people are watching more TV and staying logged in to their digital devices more than ever. Forty-five percent of Americans often or always use a second device as they're watching TV, providing greater opportunity for your target...

What Makes Someone Want to Click on Your Banner Ad

Banner ads can be an effective tool for getting the word out about your company or promotion while your potential customers are surfing the web. Well-designed online ads work alongside other types of advertisements to reach the largest audience...

7 Ways to Determine if Your Campaign Was Successful

Are you questioning the success of your latest marketing campaign? Successful campaigns boost sales, establish strong brand position or help grow market share, and there are a variety of behind-the-scenes statistics that may indicate that your...

How to Determine The Best Type of Creative for Your Advertising Goals

Are you planning your next advertising campaign but aren't sure what type of creative to use? Digital, audio, and video advertising all have their benefits, but each type may be better suited for some marketing campaigns than others. Thinking...