What Makes Someone Want to Click on Your Banner Ad

Banner ads can be an effective tool for getting the word out about your company or promotion while your potential customers are surfing the web. Well-designed online ads work alongside other types of advertisements to reach the largest audience...

7 Ways to Determine if Your Campaign Was Successful

Are you questioning the success of your latest marketing campaign? Successful campaigns boost sales, establish strong brand position or help grow market share, and there are a variety of behind-the-scenes statistics that may indicate that your...

How to Determine The Best Type of Creative for Your Advertising Goals

Are you planning your next advertising campaign but aren't sure what type of creative to use? Digital, audio, and video advertising all have their benefits, but each type may be better suited for some marketing campaigns than others. Thinking...