What is School Authority in Atlanta?

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep people updated about the latest changes in the school systems. School Authority covers temporary...

Marketing to Specific Generations 101

One of the most important elements of defining your target audience is age. Knowing what generation your ideal clients belong to can help you learn a great deal about them. The content they like to consume, where you can find them, and what...

The Difference Between Branding and Call-to-Action Campaigns

Far too many companies execute advertising campaigns via a "shotgun approach." In other words, they indiscriminately spread their message to anyone and everyone, using whatever marketing tools they have at their disposal. However, one of the...

Why Meredith Atlanta Is a Unique Option for Your Advertising Plan

Meredith Atlanta is an industry leader in television, digital, and print: a winning combination that can allow our partners to expand their available resources and increase their ability to successfully market their business. We have a large...

How Long Should You Run A Marketing Campaign?

Have you ever wondered if there is a magic formula for determining the perfect length of time to run a marketing campaign? Before you consider how long it should last, take some time to identify specific goals that you would like to accomplish....

How a Local Atlantan Is Paying It Forward

Volunteer distributing bags of food through the Gwinnett County Corps Drive-thru Food Pantry

Times are tough, but a local Metro Atlanta man is doing what he can to help those who need it most right now. Bruce Longino, a mechanical engineer,...

An Inside Look: The Role Local TV Plays During a Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

TV Viewership Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

To Advertise or Not to Advertise? Your Questions Answered During COVID-19

Many businesses are adapting fast to meet the new needs of their customers. Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...