Why Your Business Should be Leveraging the Power of Television Advertising

Television has been around for many decades and has firmly established itself as an incredibly successful and impactful advertising medium throughout the world. The United States alone in 2020 had its TV ad spend to reach $60 billion. TV...

Integrating Social Media Marketing and TV Advertising

TV advertising has long been a traditional medium to grow brand awareness and drive consumer interest in a company, product, or service. However, just because it's traditional doesn't mean it no longer works. TV remains one of the best ways to...

Tips for Creating a Killer TV Commercial

We recognize good commercials when we see them, but it’s much more difficult to know what goes into producing top-quality commercials. For many business owners, that makes commercials seem insurmountable. However, achieving quality is more in...

How to Tell if Your Media Partner is the Right Fit For Your Business

Businesses thrive on customer acquisition and retention. It’s the heart and soul of any sustainable business, and expanding sales and marketing practices is a vital aspect of success. After all, you win over new customers by making your brand...

Broadcast vs. Cable -- What's the Difference and Why It Matters

The marketing reach of television has become incredibly strong over the years and remains so to this day. For example, the first quarter of 2019 TV reach in the United States among all adults aged 18+ was 90%. TV remains a powerful medium that...

Top 7 Reasons Your Business Needs to be Utilizing TV Advertising

Companies are always searching for new ways to market their business.With the advent of digital marketing, the advertising landscape has become vast and difficult to navigate, making the options abundant and the learning curve steep. In a time of...

Why TV: Top 5 Reasons Businesses See Success with TV Advertising

Since the first commercial aired in 1941, television has become the top advertising medium in the world. Bulova watches may not have seen this type of marketing channel dominance coming when they invested their $9 for the spot that aired before a...

Combining the Power of Magazines and TV Into One Powerful Marketing Campaign

Two of the most time honored forms of marketing, print and broadcast TV, are the cornerstones of any successful advertising campaign. Both are invaluable on their own as powerful tools but combined, they can be even more useful. Adding digital to...

Impressions, Ratings, and How to Measure Your Audience

When advertising with various ad campaigns, people can quickly get confused about the best method for measuring their audience. You may launch a comprehensive campaign that consists of different paid ads along with over-the-top (OTT) ads, for...

What is School Authority in Atlanta?

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep people updated about the latest changes in the school systems. School Authority covers temporary...