School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep people updated about the latest changes in the school systems. School Authority covers temporary closings, possible exposures, and additional information parents need as they prepare to guide their children through learning this year. Throughout the Atlanta area, School Authority hopes to provide valuable resources and facts for families this academic season.
In the middle of these uncharted times, it’s important to stay up to date on all of the latest news regarding our communities. Just as COVID-19 has continued to impact society, it has also had a substantial impact on the school systems. It’s affected the way schools are opening, the types of activities that kids can take part in, and the way many students will engage in their education during the coming year. As a result, many viewers are tuning in for the latest information about the classroom.
This year, more than ever before, parents need answers and access to the recent news about their respective school districts. That information can change rapidly as updates about COVID-19 and exposure in the schools develops. School Authority helps to keep families informed as they navigate their child’s education.
As part of the School Authority sponsorship team, you will also help establish your brand within the Metro Atlanta community as you help present the pressing information regarding schools that morning. Do you want to get in front of parents who are navigating this school year and help provide them with information that can help ease the transition? Does your target demographic include those affected by school updates? If so, School Authority is a great TV sponsorship opportunity that can help you reach your target audience.