Why Video is Such a Great Marketing Tool

Patti Garren

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July 26, 2021 at 11:39 AM

Why Video is Such a Great Marketing Tool

Video remains a highly efficient method of sharing information and enticing audiences of all types. It's also an incredibly versatile tool. High production value in TV commercials and online video is highly effective in establishing credibility, while quick videos for social media help humanize your brand. Video is a crucial part of a complete content marketing strategy. If you're not already using it, you're missing out on one of the best opportunities to reach potential customers. 

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The following is a guide to video marketing to help you use this medium effectively as you develop your strategy.  

How Video Content Marketing Helps You 

Video content marketing enables businesses to use video for advertising their business and sharing other helpful content that builds brand awareness. Companies can post video content online or on social media for customers to watch on any platform. Its versatility makes it highly accessible regardless of your business or industry. 

Professional video production is excellent to use, but even low-budget videos can be highly effective without the need for extensive knowledge. It's also prevalent among businesses, where 86% of companies used video marketing as of 2021. If you want to maintain competitiveness or perform better than competitors, you need to be using video. That way, you can stay ahead of the competition and attract more customers instead of leaving your competitors to do so. 

Ways to Use Video 

People would like watching video content from businesses for various reasons, whether it's to learn about your company or product, or they want insight into how to do something. Subsequently, there are many ways you can use it as a marketing tool for your business. Using video to quickly explain products in a digestible format or provide a behind-the-scenes look into the making of your products or services teaches customers about your quality while entertaining them. You can also use video content to highlight your culture, employees, or charitable endeavors. Alternatively, you can make content whose sole purpose is entertainment so that customers learn about your brand and associate it with their enjoyment. 

It's also beneficial to post your videos on multiple platforms where you can reach your audience. You want people to find your videos on social media and YouTube, or even host live events such as webinars on Facebook Live or Instagram Live. You can integrate social media marketing and TV advertising by creating multiple versions of ads or content for different mediums. Or you can use video content to develop your lifestyle marketing strategy by creating video content that focuses more on your internal culture and products. 

Benefits of Marketing with Video 

Apart from video content being very versatile and accessible to create, there are several other key benefits of video marketing to consider. Based on these advantages, you should invest in video marketing as soon as possible to see great results. 

Video's ROI Is HUGE 

 Video content has an incredibly high ROI because of the amount of information it can convey concisely. If you're able to produce low-cost video, you'll have the chance to see positive ROI with minimal overhead costs. If you want to maximize the profitability of your marketing efforts, video remains one of the best ways to do so. 

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Your Customers Want to See Video 

Video is seeing increased popularity today, as more people than ever before want to see marketing videos from their favorite businesses. Unlike text or image content, people find video content to be highly engaging. If you can harness the power of video marketing and make the most of this medium, you'll be able to increase engagement and help people notice you more. Ultimately, you'll be giving your audiences what they want if you use video to reach them. 

Video Improves Your SEO 

 YouTube is not only a massive platform for video content—it's also an incredibly popular search engine that millions of people use daily. By posting high-quality videos on YouTube, you can improve your site's search rankings and Google rankings. Keep in mind that Google owns YouTube, and they use the same search engine functions. If you post videos on YouTube, you'll appear on both platforms, which will maximize your brand's exposure.  

In other words, video is as much an SEO tool as it is an audience engagement tool. If you can use video content effectively, you'll have the ability to increase rankings and search engine visibility in the long term. Without video, you would have to rely on web pages, blog posts, and other content to rank alone. 

Use a Strong Video Marketing Strategy to Supercharge Your Brand 

Video's popularity only continues to grow, making it essential to take advantage of this popularity with a video marketing strategy. Don't underestimate the importance of video content on social media and other channels, as it can be the key to your marketing campaigns' success. Even if you're working with a limited budget and don't have a lot of money to spend on this medium, it pays to invest in it. With potentially incredible ROI and the ability to drive audience engagement, you need to use video marketing to empower your brand. With the right strategy in place, you can drive consistent results and ensure that your business is seen and heard. 

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