How to Leverage Cyber Sales This Year

The weekend of Black Friday and Cyber Monday is always one of the biggest events of the year in terms of retail shopping. This is true of both in-store and online sales. In fact, research indicates that Black Friday online sales in the United...

6 Tips for a Successful Holiday Marketing Strategy

The holiday season is fast approaching, and for many, it’s a time to be with loved ones while for others it represents a fresh start. After spending so much time away from family, this year’s celebrations will be a needed departure from the...

What is Your Customers’ Buyer’s Journey?

Getting and maintaining customers is the goal of essentially every marketing campaign.  How do you get them interested in your products or services?  When are they ready to buy? What message should I be putting into the market place to really...

Attention Home Improvement Businesses -- Stand Out Among the Competition With These 4 Tips

Home repair businesses are attracting a lot more customers than usual in the COVID-19 affected world.  It would seem that increased stress on personal finances would drive customers away from seeking to do renovations and repairs but that simply...

Utilizing eCommerce for Your Business: What You Need to Know

It should come as no surprise that eCommerce has grown into one of the most important business models in existence over the past several decades. After all, the majority of the world's population is plugged into the Internet — and now, in the...

Top 4 Creative Ways to Market Your Childcare Center Right Now

In many parts of the country, schools have opened their doors to students while in other areas, the focus is primarily on distance learning.  In both cases, many people are looking for the best caregiving option for their children.  What better...

Align Your Business with Our Powerhouse Brands This Holiday Season

The holidays are just around the corner and this year celebrating with friends and family will be in high demand.  With most still social distancing and unable to be close to loved ones, everyone will be looking for something to collectively...

Why Your Business Should Be Incorporating Cause Marketing

Imagine that you live in a town that is home to a large number of low-income families and you want to help. While there are probably many in need, it’s difficult to pinpoint individuals who have higher levels of distress, how to connect with them...

What is School Authority in Atlanta?

School Authority is a segment that airs Monday through Thursday during CBS46 Morning News at 4:30 am, 5:00 am, and 6:00 am. This segment helps keep people updated about the latest changes in the school systems. School Authority covers temporary...

Top Things you Need to Know About the Sales Funnel

Marketing and the sales funnel go hand in hand. You really can’t have one without the other. We’ll take a deeper dive into the funnel and how to use it for your benefit, but first let's start with an  example of how they work together in tandem....