We help businesses define their marketing goals, develop short- and long-term strategies to reach them and set key performance indicators to properly track their success. Access to qualitative and quantitative resources, and both traditional and dynamic new approaches to marketing and advertising, enables us to deliver solutions tailored to your business.

Strategic Planning meeting conference room

What is Strategic Planning and Research?

In order to solve a problem, you first need to know that a problem exists. Next, you need a strong, well thought out plan to tackle it.

The same is true when creating a marketing solution for your business.  Meredith Atlanta can help by closely working with your company to first identify pain points and areas of growth potential using our proven experience and research tools. We will help you determine key consumer demographics, lifestyle triggers and intent to purchase leanings to uncover ways to expand your brand.

Once identified, we will develop a customized, multifaceted go-to-market strategy to help cultivate your business. The future-focused, highly-responsive campaigns will employ tactics across various platforms including social media, broadcast television, targeted digital, print and more!  We use the research we find to help you get the results you are looking for.  Failing to plan is planning to fail and we will help you succeed.

researching business techniques

The Difference Strategic Planning and Research Can Make On Your Marketing Plan

Deciding how to market your business is just as important as deciding to market your business. Before you jump into the sea of available options, you should have a well thought out plan that addresses the goals you want to achieve, and the backbone of that plan is relevant reliable research.

At Meredith Atlanta, we have the tools needed to thoroughly research your field, and the expertise to develop marketing campaigns using that research to expand your market share.  We believe that in order to get the results you want, you need to plan a marketing campaign around the facts. By utilizing our strategic planning services, we’ll get the results you want and provide a clear road map of how to get there. 

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